The 17th annual Ipro Innovations conference was held at the Talking Stick Resort.
The keynote on the final day was delivered by Afterburner, a consulting firm promoting a “Flawless Execution” methodology based on military strategy. Their six steps of mission planning are: 1) determine the mission objective, 2) identify the threats, 3) identify your available and required resources, 4) evaluate lessons learned, 5) develop a course of action, and 6) plan for contingencies. The audience participated in exercises to illustrate how easily attention can be channelized, meaning that you focus on one thing at the expense of everything else. Channelized attention was the cause of a commercial airliner crash. To avoid being distracted by minor things (deadlines, cost, etc.), keep track of what it is most important to pay attention to (customers).
Tiana Van Dyk described her firm’s 1.5 year transition from Summation to Ipro’s Eclipse, including moving 325 cases over. Substantial time and preparation are needed to avoid problems and overcome resistance to change. Staff should not be allowed to access the new system without undergoing training. Case studies are useful to convince people to use new analytics tools. Start small with new analytics tools (email threading and near-dupe), then use clustering to remove some junk (football and LinkedIn emails),
There were also talks on new functionality in the Ipro software. I gave a short presentation on how
